Research: Personification
Project 01: Identity and Space
Personification is the representation of a thing or abstraction as a person. In the arts, many things are commonly personified. These include numerous types of places, especially cities, countries, and continents, elements of the natural world such as the months or four seasons, four elements, four cardinal winds, five senses, and abstractions such as virtues, especially the four cardinal virtues and seven deadly sins, the nine Muses, or death.


Personification in Art
In fine arts, personification is used for a variety of purposes. From ancient times, artists evoked images to represent natural phenomena and abstract concepts in an attempt to help others as well as themselves understand these intangible ideas. The best examples of personification from this era would be that of gods and goddesses of various mythologies or religions, many of whom are still revered today. This remained the primary purpose of personification for a very long time, although experiments with other purposes were made throughout the development of human society.
Personifications, often in sets, frequently appear in medieval art, often illustrating or following literary works. The virtues and vices were probably the most common, and the virtues appear in many large sculptural programmes, for example the exteriors of Chartres Cathedral and Amiens Cathedral. In painting, both virtues and vices are personified along the lowest zone of the walls of the Scrovegni Chapel by Giotto (c. 1305), and are the main figures in Ambrogio Lorenzetti’s Allegory of Good and Bad Government (1338–39) in the Palazzo Pubblico of Siena. In the Allegory of Bad Government Tyranny is enthroned, with Avarice, Pride, and Vainglory above him. Beside him on the magistrate’s bench sit Cruelty, Deceit, Fraud, Fury, Division, and War, while Justice lies tightly bound below. The so-called Mantegna Tarocchi (c. 1465–75) are sets of fifty educational cards depicting personifications of social classes, the planets and heavenly bodies, and also social classes.
A new pair, once common on the portals of large churches, are Ecclesia and Synagoga. Death envisaged as a skeleton, often with a scythe and hour-glass, is a late medieval innovation, that became very common after the Black Death. However, it is rarely seen in funerary art “before the Counter-Reformation”.

The most basic use of personifying a concept is to give the perceiver a tangible figure that they can comprehend and connect to more easily. According to Dr. John G. Carlson, psychologist, people have a “tendency to automatically mimic and synchronise facial expressions, vocalisations, postures, and movements with those of another person and, consequently, to converge emotionally” (1992, 153). Thus, by giving an abstract concept personification, writers or artists can indirectly influence the audience’s perception and guide them to a better understanding of the concept. Many professionals have taken advantage of this human instinct to achieve better results in their line of work.
From the Renaissance period onward, personification began to appear in allegorical works as a way to express or question the ideals of the artists. Examples of this way of using the technique include The Eye Like a Strange Balloon Mounts Toward Infinity(1882) by Odilon Redon, and Death and the Masks(1897) by James Ensor.


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